We’re looking for partners!
LiveWire Calgary has a variety of different advertising packages to fit your needs and your budget. They fall into three primary areas: Standard web ads, Partner Content and podcast sponsorship / affiliate advertising
Our web ads are top right boxes and upper shelf ads that appear on the pages we produce. In this business, those ones are pretty standard. The current rate card value is a $7 CPM.
Partner Content (which is our primary advertising revenue source) allows our partners to focus on a particular message, either written or video, and have it run on the website for a limited time (run time varies based on package.) It’s an exciting and cost-effective way for businesses of all sizes to generate a buzz about their product or service.
Did we mention we’ll also put it out on our social media channels? We have something called a “Golden Hour,” where, for one hour once a week we’ll promote our partners’ content to our followers. The Partner Content also placed prominently on the home page in a box, with articles rotating placement regularly.
Pricing is typically based on length of piece, whether you provide the content (including photo) or we do, if it’s video and the run time chosen. Packages purchased for a longer run get discount pricing. We can also combine a longer run with rotating Partner Content articles, so you have a different story being shared each week, month or quarter.
Podcast sponsorship / affiliate advertising (Coming soon!)
Our podcasts have two types of advertising opportunities: Sponsorship and affiliate advertising
Sponsorship gives our partners spoken ad spots and the beginning and the end of the podcast. There are two spots for sponsorship in each podcast. Discounts are available for long term sponsorship.
Affiliate advertising are in-podcast ads that are often accompanied by a promo code (LiveWire). The partner and LiveWire will then arrange a commission program.
Your participation is encouraged!
Please contact us for more information on how you can be involved as one of our advertising partners.
And, if there’s something you want to experiment with on our site – let us know! We’re innovators and we want to work with companies willing to innovate, too.