You’re trying to get the word out to Calgarians about your awesome small or medium-sized business.
You’re probably trying to reach them at a low cost, too. We get it. That’s why we’re here to help. We can do this together.
Our focus is on community-first storytelling and our audience for this unique, Calgary-grown brand of local news is expanding. We’re now reaching more than 75,000+ Calgarians monthly, with more than 116,000 page views (May 31, 2020). This was a 50% growth over April!
We’ve been changing and evolving how we can allow advertisers to leverage our platform to reach audiences. As such, we’ll be making some upcoming changes.
Our advertising options
NEW: Check out our new floating ad option below!
NEW: We now have a print option available!
COMING SOON: Weekly E-Edition advertising. (Inquire for an early adopter rate!)
Back to school special!
Choose our Partner Content option for two months ($450), and you can add two months of any ONE of the following – Floating ad, Corner display ad (web pages), or newsletter ads.
This is our top option – mainly because it melds well with the storytelling aspect we believe in. If your company has a great story they can tell about a product, service, company history (or more), this is a great opportunity to get that story out to our engaged audience.
Here’s where you can find more guidelines on Partner Content.
Best for: Businesses of all shapes and sizes. Story is key to resonate with our audience.
Works best with: Strong call to action: Coupon, discount, or filling an important niche in our community.
NEW: Floating ad option
This is our latest effective, affordable option to attract the eyes of our nearly 100,000 monthly viewers.
It’s a straightforward floating ad at the bottom of each page. We tried to find a way to integrate designs that were attractive for local businesses, but also improved the reader experience on our site. We believe this hits that sweet spot.
Four ads will be located at the bottom of each page. The cost of the ads is $200 per month. Each of the four spaces has the ability to rotate three ads (so 12 total ads per month) – so space is limited.
These spots see roughly 50,000 impressions per month. ($4 CPM rate).
NEW: Print advertising
As some of you know, we’ve entered into an interim agreement with local indie media company, the YYScene, to produce news pages for a monthly print product.
We’ll typically have TWO PAGES each month to sell advertising. Our current ad inventory includes:
Banner ad (quarter page, across the bottom): $125 per edition.
Half page ad: $250 per edition.
These are introductory rates set up by the YYScene.
We have three primary podcasts in production at this time. Each podcast episode can accommodate two sponsors.
Our podcast sponsorship package includes:
Promo during the introduction (Mention)
In-podcast promo (part of the show – 10 to 15 seconds)
Promo at the end of the show (Mention)
Cost: $100 per sponsored episode (reduced rate for full season sponsorship.)
Best for: Campaigns geared toward reaching a captive audience. Ad campaigns focused on building relationship and brand awareness.
Newsletter display ads
This is the newest addition to our suite of advertising options. This is a simple display ad with a strong call to action delivered directly to our weekly newsletter subscribers each Saturday.
Audience: 180 subscribers (grows by roughly 5-10 monthly, plus all Patreon pledges are automatically subscribed.)
Cost: $50 weekly (maximum two ad spots per week).
More information, innovation
We’re innovators at heart. We want to disrupt the big media machines and we’d love to have more committed business partners to help us do it.
If there’s something we’re not offering, please let us know. We’ll find a way to make it happen, so you can tap into our growing audience.
If there’s specific information you need on