You’re trying to get the word out to Calgarians about your awesome small or medium-sized business.

You’re probably trying to reach them at a low cost, too. We get it. That’s why we’re here to help. We can do this together.

Our focus is on community-first storytelling and our audience for this unique, Calgary-grown brand of local news is expanding. We’re now reaching more than 60,000+ Calgarians monthly, with an average of 85,000 page views. (Nov. 2020)

LWC Advertising Rate Card

Instead of making you read through things, here’s a handy, downloadable rate card. Questions: Email

Note: Impressions for floating ads are now up to 55,000 per month.

LWC 2020-21 Rate Card by Darren Krause on Scribd

Print advertising

We’re working with fellow indie, the YYScene, to produce news pages for a monthly print product.

We’ll typically have TWO PAGES each month to sell advertising. Our current ad inventory includes:

Banner ad (quarter page, across the bottom): $125 per edition.

Half page ad: $250 per edition.

These are introductory rates set up by the YYScene.

Membership – Business

We’re testing the waters with a structured membership for our advertising partners. Here’s how it will work:

  • Choose a tier: Starter, Supporter, Champion
  • Each tier qualifies for specific advertising rates and ad support

Starter Tier – $249 / month (Maximum of 7 clients)

  • NEW Partner Content feature quarterly ($1,400 annual value) to run for the entire quarter. (Additional $800 annual value.)
  • 1 additional ad option per month – Floating or newsletter – per month. ($200 value)
  • 20% off new ad offerings (E-Edition, social media, etc).
  • $229 per month if you sign up for a full year commitment.($2,748 annually)

Supporter Tier – $399 / month (Maximum of 5 clients)

  • All of the Starter Tier options
  • Graphic design support at no charge (for our ads or other media).
  • 40% off new ad offerings.
  • $349 per month if you sign up for a full year commitment. ($4,188 annually)

Champion Tier – $549 / month (Maximum of 5 clients)

  • Starter Tier and Supporter Tier ad options / graphic support
  • Ongoing copywriting / editing support (your website, marketing, etc)
  • Option to be EXCLUSIVE advertiser in upcoming content (podcasts, webcasts, special reports – FREE)
  • 60% off new ad offerings
  • $499 per month for a full year commitment ($5,988 annually)

Membership – Agencies

We respect that agencies are trying to get their clients’ messages out there to a mass audience.

That’s why we thought we’d introduct the LWC Punch Card program.

LWC Punch Card – $2,499

  • 10 NEW Partner Content positions to run for one month
  • Reduced rate with the punch card (regular $350 per month)

LWC Punch Card PLUS – $3,799

  • You get the Punch Card rate on 10 Partner Content positions… PLUS
  • One additional ad to run with it for one month (amplifying the exposure and the message). $2,000 value.

If there’s something we’re not offering, please let us know. We’ll find a way to make it happen, so you can tap into our growing audience.

If there’s specific information you need on our audience, let us know – we’ll do the best we can to arm you with the details you need to make the right buying decision with the best return on investment.