You’re trying to get the word out about your awesome local small- and medium-sized Calgary business on a tight budget. We get it. We’re in the same boat.

That’s why we’re offering a handful of simple, low-cost options for local advertisers. All with updated 2021/2022 pricing. If you have questions, email

Referral program

We want to entice you to tell others about our advertising options! So, if each time you refer a customer to us who purchases an ad program, you’ll get 25% of THAT value in credit towards a separate future ad purchase. So, refer away!

(Note: C’mon, you can’t put four referrals together for 100% off… tsk, tsk.)

No sales person

We don’t have the capacity right now to hire a salesperson. We’re also pretty strapped ourselves producing great journalism content. What that means is, if you’re your own salesperson and you reach out directly to us, we’ll give you 10% right off the top of your ad purchase. And we’ll do it every time you reach out to us.

It’s like the ad sale that never ends.

Here’s what we have to offer ⬇️

Display ads

There are two options: Footer and right corner (premium).

Footer: These ads are placed at the bottom of every LWC story post. They see roughly between 25,000 and 40,000 impressions per month.

Cost: $100 per month – flat rate (Camera-ready ad – specs 240×320 pixels, 300 dpi)

$150 for the first month if our graphic designer does it. $100 each month after that.

TOP RIGHT: This is a premium spot that sees 40,000 to 50,000 impressions per month.

Cost: $150 per month – flat rate (Camera-ready ad – specs 300×260 pixels, 300 dpi)

Partner Content listing.

$200 for the first month if our graphic designer does it. $150 per month after that.

Partner Content

This is a 350-500 word client-directed content piece, with photo, published via LiveWire Calgary. It resides in a special promotion area on the right-hand side of the home page. This is an opportunity to tell a specific story about your organization.

We’ll even give it a special post on social media from time to time.

Cost: $350 for the first month (cost to produce), $100 each month after that.

Podcast mention

We have a handful of successful podcasts available through LiveWire Calgary.

If you want two sponsor mentions and then a 15 to 30 second in-podcast pitch, this is a great option for you.

Cost: $50 per podcast episode.


We’ve got a new this at a rock bottom price: $10 per day (camera ready). Less if you want to go for a full month. You’ll have to jump in early on this deal, because once our readership rises, so will the price for a daily ad.

The beauty: It’s basically the same specs as the display ad on the web (above). If you want, you could piggyback the ad buy together. Learn more in the video below.

Let’s work together to rebuild Calgary’s economy

It’s a win-win: We help you, you help us. Trust us, we’re partners that do everything we can to support those who support us. And then some.

If you have more questions, contact