You’re trying to get the word out to Calgarians about your awesome small or medium-sized business.

You’re probably trying to reach them at a low cost, too. We get it. That’s why we’re here to help. We can do this together.

Our focus is on community-first storytelling and our audience for this unique, Calgary-grown brand of local news is expanding each month. We’re now reaching more than 50,000+ Calgarians monthly, with more than 73,000 page views (April 31, 2020). This is a 29% growth over March!

We’ve been changing and evolving how we can allow advertisers to leverage our platform to reach audiences. As such, we’ll be making some upcoming changes.

Our advertising options

Check out our new floating ad option below!

Partner Content

This is our top option – mainly because it melds well with the storytelling aspect we believe in. If your company has a great story they can tell about a product, service, company history (or more), this is a great opportunity to get that story out to our engaged audience.

Here’s where you can find more guidelines on Partner Content.

Best for: Businesses of all shapes and sizes. Story is key to resonate with our audience.

Works best with: Strong call to action: Coupon, discount, or filling an important niche in our community.

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Floating ad option

This is our latest effective, affordable option to attract the eyes of our nearly 100,000 monthly viewers.

It’s a straightforward floating ad at the bottom of each page. We tried to find a way to integrate designs that were attractive for local businesses, but also improved the reader experience on our site. We believe this hits that sweet spot.

Four ads will be located at the bottom of each page. The cost for the ads (right now) is $100 per month. Each of the four spaces has the ability to rotate three ads (so 12 total ads per month) – so space is limited.

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Podcast sponsorship

We have three primary podcasts in production at this time. Each podcast episode can accommodate two sponsors.

Our podcast sponsorship package includes:

Promo during the introduction (Mention)
In-podcast promo (part of the show – 10 to 15 seconds)
Promo at the end of the show (Mention)

Cost: $100 per sponsored episode (reduced rate for full season sponsorship.)

Best for: Campaigns geared toward reaching a captive audience. Ad campaigns focused on building relationship and brand awareness.

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Newsletter display ads

This is the newest addition to our suite of advertising options. This is a simple display ad with a strong call to action delivered directly to our weekly newsletter subscribers each Saturday.

Audience: 180 subscribers (grows by roughly 5-10 monthly, plus all Patreon pledges are automatically subscribed.)

Cost: $50 weekly (maximum two per week).

Best for: Time sensitive calls to action – Weekend specials, driving traffic to events, flash sales, etc.

More information, innovation

We’re innovators at heart. We want to disrupt the big media machines and we’d love to have more committed business partners to help us do it.

If there’s something we’re not offering, please let us know. We’ll find a way to make it happen, so you can tap into our growing audience.

If there’s specific information you need on our audience, let us know – we’ll do the best we can to arm you with the details you need to make the right buying decision with the best return on investment.

Contact:

darren.krause@livewirecalgary.com