You’re trying to get the word out about your awesome local small- and medium-sized Calgary business on a tight budget. We get it. We’re in the same boat.
That’s why we’re offering a handful of simple, low-cost options for local advertisers. All with updated 2024/2025 pricing. FULL RATE CARD BELOW. If you have questions, email darren.krause@livewirecalgary.com, or ethan.krause@livewirecalgary.com
Why advertise with us? We’re 100% local. Nearly every penny stays local, and the bulk of it goes to better journalism! Our commitment to exceptional journalism means we have the ear of the top decision-makers in Calgary, and readers who are passionately committed to a prosperous and forward-thinking Calgary. They’re also hyper-engaged and love to support local businesses. We know you want Calgarians to support your local business or organization, and all we’re expecting is the same in return from local businesses when they spend their valuable ad money!
No salesperson
We’re just starting a new sales/marketing coordinator – Ethan Krause (yes, one of editor Darren Krause’s sons). We’re pretty strapped producing great journalism content, so he came in to provide some reinforcements. While he’s learning the ropes, if you’re your own salesperson and you reach out directly to us, we’ll give you 10% right off the top of your ad purchase. And we’ll do it every time you reach out to us.
It’s like the ad sale that never ends.
Here’s what we have to offer ⬇️
Display ads
TOP RIGHT: This is a premium spot that sees 70,000 impressions per month. It appears on our home page and on story pages.
Cost: $500 per month – flat rate (Camera-ready ad – specs 300×250 pixels, 300 dpi)
MIDDLE RIGHT: This is our second premium position on the right-hand side of the page, below the fold. It sees about 50,000 impressions per month. It appears on both the home page and the story pages.
Cost: $350 per month – flat rate (Camera-ready ad – specs: 300×260, 300 dpi)
BOTTOM BAR: This is our ad position at the bottom of the page, right underneath the story. Roughly 30,000 impressions per month. (Camera-ready ad, specs: 728×90, 300dpi) $250 per month.
If you need graphic design support, please add a one-time $75 to the cost and we can have an ad built for you!
Partner Content
If you’ve got something special to say about your company that you think others should know, Partner Content is a great way to do it.
This is a roughly 500-word sponsored-content piece that will reside on the LWC website, along with a photo and links to relevant programs. It is advertiser-approved content that highlights the parts of your business you want to share.
COST: $750 for the first month, $250 for each month after (same content). (Initial production cost and time included in the first month.) All new content is subject to the initial fee ($750).
(One of our 2022/2023 Partner Content pieces had more than 14,000 views and nearly 1,200 click-throughs… results do vary…)
Let’s work together to keep Calgary’s local economy thriving
It’s a win-win: We help you, you help us. Trust us, we’re partners that do everything we can to support those who support us. And then some.
If you have more questions, contact darren.krause@livewirecalgary.com.