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‘Greatest of Greatest Outdoor Shows on Earth’: Calgary Stampede reflects on record breaking year

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In what might be the surest bet to ever be made throughout the 10-days of the Calgary Stampede, the all time attendance record set during the Stampede Centennial in 2012 is set to be smashed.

Already as of Saturday night on July 13, the ninth day of the Stampede, attendance had set a record number of 1,331,280 attendees, surpassing all but the final tallies of 2012 and 2023.

With just shy of 78,500 attendees to go, Stampede officials were boisterous on July 14 about the attendance and impression that guests had for the 10-days on park in 2024.

“I think we could arguably say that this was the greatest of the Greatest Outdoor Shows on Earth,” said Joel Cowley, Calgary Stampede CEO.

“Our staff and our volunteers will certainly take some time to celebrate this year’s Calgary Stampede, but work will soon begin to plan the 2025 Calgary Stampede and make it an even greater experience for those who attend our annual celebration.”

Throughout the 10 days several individual day records were also set.

Day 3, the Stampede’s Family Day set an all-time one-day attendance record of 201,260. Day 5, TC Energy Community Day on July 9, saw a 10-year high of 141,053.

Day 9, this year on July 11, which normally sees a trend downwards in attendance from the previous Tuesday and Wednesday, bucked the trend to rise to 135,351 attendees entering Stampede Park.

Outside of the park, the Stampede Parade also saw record-high numbers—exceeding 350,000 visitors to the Downtown Core to watch the parade.

“While numbers in high attendance are great, and they really are, what’s more important is the experience that our guests are having. That’s incredibly important to all of us,” said Will Osler, President and Chair of the Calgary Stampede Board.

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