Politics can often be a dog-eat-dog game.
But, when pooches are a part of a political campaign, they can break down barriers, create a comfortable environment and humanize a candidate.
Calgary municipal election candidates are posting more pup pictures and popping up at Calgary’s off-leash areas with increasing regularity.
Natalie Winkler, a candidate in Calgary’s Ward 8, said the River Park off-leash park is that area’s unofficial town square. She held a pop-up there Sept. 25.
“It’s the heart of the community. It’s the unofficial town square and it’s where people are engaged,” she said.
“Dogs are a great icebreaker – I love dogs. And it’s a great place to hear (voters’) concerns and just have them talk freely and openly.”
Winkler said it lets potential voters see politicians and candidates in a different light. Plus, it’s not like knocking on doors where a voter might feel pressed to talk.
“If they want to talk, it’s come up and ask me the hard questions or it’s a friendly wave,” she said.
The connection between dogs and political campaigns was highlighted recently in research done after the 2008 US presidential election. At that time, soon-to-be president Barack Obama and his family didn’t have a dog. He’d promised his daughters that, if elected, he would get them a pup.
Diana C. Mutz, with the University of Pennsylvania and Princeton University, looked into the connection between voters, candidates and dogs afterward. While data was largely anecdotal, Mutz wrote in her paper there appeared to be a connection.
“However, this announcement appears to have unintentionally highlighted the absence of a key point of identification between the candidate (Obama) and voters, and thus to have significantly undermined the likelihood that dog-owning voters would support Obama.”
New dogs, old tricks
In 2013, when Chris Harper ran in Ward 1, he unleashed visits to the large dog park in Varsity. At the time, based on what he could see on social media, he was the only one doing it.
His good friend Harris, who was a campaigner, had suggested going to the dog park. They brought Harper’s dog, Murph, along.
“We went there and there were people all over and they knew each other, and they knew the other dogs’ names,” Harper said.
“It was just a natural place to connect with other people. That’s what got us into it.”
Harper said, at that time, there was a lot of traditional door-knocking and lit drops being done, but this felt more authentic. He started putting photos up on social media highlighting his trips to off-leash areas.
“That’s when I started to see other candidates pick it up later in the season. And now, when I look at it it’s like, everybody’s doing that.”
Off-leash campaigning led to coffee meetings with different groups he wouldn’t have otherwise met, Harper said.
Lisa Young, a political science professor at the University of Calgary (who had just returned from the dog park herself prior to this interview), said she’s seen it more this Calgary municipal election than in the past.
“I don’t want to go out here and say this is new, but I think that it’s a bigger part of the campaign repertoire than it has been in other municipal elections, and I think that’s probably because of the pandemic,” Young said.
Many people went out and got their new furry friends during COVID-19, she said. With that, goes increased visitation to the city’s 150 off-leash areas.
Different kind of campaign
Not only were more people scooping up pets during the pandemic, COVID-19 has made campaigning different.
“It’s really hard campaigning during a pandemic. Knocking on people’s doors, it might be welcome it might not be welcome, depending on people’s comfort levels,” Young said.
Many candidates made turnkey decisions as the COVID-19 pandemic ebbed and flowed between the first, second, third and now fourth waves. Some stopped door-knocking altogether. Others held outdoor meet-ups. Virtual coffee meetings became commonplace.
Young said typical things like a candidate shaking hands at a transit station to get their name out just aren’t happening. Not only because of the COVID-19 virulence, but Calgary’s transit ridership had plummeted.
“It’s just harder to be seen and to get your name out there, which is so important in an election like this one, where we’ve got so many new candidates running,” Young said.
COVID-19 played a role in turning to dog parks to campaign for Ward 11 candidate Kourtney Branagan, but it wasn’t the only reason.
She understood that there was a risk in trying to hit the doors. People may not answer because of the tension of not knowing one’s vaccination status or if they were carrying COVID-19.
But, Branagan said it was a part of their strategy to help change the political narrative at Calgary city hall.
“A different kind of politics needs a different kind of campaign,” she said.
“As generations shift, as demographics shift – we are a young, active city.”
People love their houses, she said, but they were finding fewer people at home and more Calgarians out and about in their communities.
It’s political in Ward 13
Ward 13 candidate Jay Unsworth would love to set up in off leash areas in Ward 13. The problem is, they have unicorn status.
It’s become a point of debate for him during the 2021 Calgary municipal election campaign.
In Canada’s 2016 census, there were 135,000 dogs registered in Calgary. The recent number of licensed dogs in Calgary numbers roughly 100,000.
“Ward 13 has nine or 10 per cent of the population, but .75 per cent of the dog parks? That’s not OK,” Unsworth said.
“We’re hearing a lot about it at the doors.”
