Our primary directive is to tell Calgary stories.

That said, the fundamental concern in journalism today is the ability to fund a media enterprise with adequate resources to tell stories. We want to be transparent about how we’re funding our operation, so we’ll share it with you here.

We have a two-pronged approach:

Patreon

First off, we will have a Patreon campaign.

We pledge that the funds generated from the Patreon will be used directly on journalism endeavors. We will pay journalists (words, photos, video, graphics) for their work, and it may be used to pay for investigative aspects of that work (FOIPs, court checks and records, title searches, travel, etc).

Any money not used in each month will be set aside for two purposes: To eventually hire a full-time reporter (or more!) and to fund any capital investments (equipment) or for website / app development. It will all be used to create a better experience with better content – for you.

Advertising

We’re hoping to fund everything else (including journalism, too) with advertising to supplement the overall revenue.

We have several advertising options:

  • Partner Content
  • Web display advertising
  • Advertising in our newsletter
  • Podcast sponsorship
  • Pop up ads

This funds overall operations for LiveWire Calgary.