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International agrifood innovation hub lays roots in Calgary

Calgary’s getting a renewed focus on the future of food.

Platform Calgary and SVG Ventures THRIVE are joining forces to bring the THRIVE Agrifood Innovation Digital Hub to the city. It will serve as the hub for Canadian agrifood start-up support.

SVG Ventures | THRIVE is a Silicon Valley, California-based global platform to help accelerate innovation in the agriculture sector. Their goal is to advance the security and sustainability of future food production.  

They will be a resident program in the new Platform Calgary Innovation Centre on 9 Avenue SE.

“This partnership illustrates the close alignment in values between THRIVE Canada and Platform Calgary,” said John Cassidy, Managing Director of THRIVE Canada, in a prepared release.

“Canadian innovation will continue to play a huge role in the future of global agriculture. Together, we will nurture the fast-growing agrifood innovation community, and, in doing so, accelerate the technologies and jobs of the future that will fuel our economy from here in the heart of Calgary.”

Platform Calgary has been running the Alberta Yield accelerator program to date, but this takes agrifood innovation to the next level.

“Nearly a quarter of Platform Calgary’s clients in 2020 were in agriculture and food innovation and this number will only grow with dedicated support and programming,” said Dr. Terry Rock, President and CEO of Platform Calgary.

“Whenever a tech innovator walks through the door of the Platform Innovation Centre, they will be welcomed with access to everything they need to achieve success. With THRIVE Canada, this now includes all the resources and connections they have within the global agrifood innovation community.”

The partnership now provides a base for THRIVE accelerator programming, demo days, camps and workshops.